Brand Concept

An Invitation to the
Luxurious Space
Fun Beer King

Inspired by the 1900s industrial concept that can evoke nostalgia in the bleak lives of urbanites who have experienced industrialization, we aim to plant new vintage memories and provide warm emotions and fun to more people. Thus, we started with the name "Fun Beer King".

Brand Naming

We've built our brand around two key ideas: "fun," which embodies the notion of living life to the fullest, and "beer," the most popular drink for good times. We wanted to capture the spirit of being the king of the party when you're out having a blast and the king when you're drinking. That's how the "Fun Beer King" brand was born.

Brand Slogan

1) Premium Beer Cafe Fun Beer King: The Delicious Pub and Eatery
2) Cafe Hoppin' with a Beer in Hand!
3) Everyday Fun! Fun! Fun!

Brand Marketing

Through the world's first and only self-owned broadcasting station, we broadcast our brand 24 hours a day, allowing customers to enjoy not just food and drinks, but also things to see and experience. In addition, we provide a variety of enjoyable content through various marketing channels such as partnership event promotions, new menu event promotions, and special day event promotions. The premium beer cafe Fun Beer King adds to the fun of seeing and eating with differentiated container development and moody industrial interior design. It's a happy emotional space where you can experience special impressions at reasonable prices.

Interior Concept

Fun Beer King, the premium beer cafe, enhances the visual and culinary experience with its unique container development and moody industrial interior design. It is also a delightful and inviting space where customers can enjoy special moments at reasonable prices.