술집맛집! 펀비어킹

Head Office Operating System

# First Step Towards Successful Establishment # Win-Win Management with Franchisees

Store Management System

If you want a successful establishment, you must carefully scrutinize the franchise headquarters!
hile the business item is important, the operational know-how and systematized system of the franchise headquarters are crucial.
Even after opening, to systematically manage the store's operational status, we objectively evaluate store operation, customer service,
and menu know-how through a franchise checklist. After diagnosing the franchise, we suggest methods necessary for actual store operation.

Franchise Checklist

The assigned supervisor visits the franchise twice a month and actively uses this as a measure to objectively evaluate customer service, store operation, employee management, menu preparation, and more.

Underperforming Store Clinic

When a specific store shows continuous sales decline, we thoroughly analyze the reasons for poor performance and implement sales activation measures based on the identified causes.

Mystery Shopper Operation

Through mystery shoppers, we re-examine the store's operational status and thoroughly evaluate it from an objective perspective. After diagnosing the franchise, one-on-one coaching is conducted.

Menu Development
Support System

By accurately analyzing trends in the food service market, we continuously research and develop new menus
that meet customer needs four times a year, providing support to franchises.
The launched menus are regularly developed and replaced through quarterly sales analysis, actively supporting sales activation for franchises.

Existing Menu
Quality Control

Continuous
New Menu
Development

Continuous
Franchise
Hygiene
Inspection

1Trend and
Market Research

2Menu
Selection

3Product
Development

4Product
Testing

5Menu
Selection

6Menu Sales
Strategy Planning

7Menu
Photography

8Menu Production
(Free Support)

9New Menu
Launch

Food Ingredient Supply System

We smoothly supply the freshest and healthiest ingredients to franchises nationwide through six-day-a-week delivery.
(Same-day order, same-day delivery principle)

Through a logistics contract with Dongwon Home Food Co., Ltd., Korea's top food ingredient logistics supplier, we implement a fast and convenient online ordering system® and a six-day-a-week same-day delivery system.

By securing the freshest, healthiest, and highest quality ingredients, we increase price competitiveness and significantly lower the headquarters' margin to maximize franchise profits.

Marketing Support System

Fun Beer King spares no effort in providing various support to strengthen brand power
through continuous marketing and lead to increased sales.

01
"Regular promotions" with explosive customer response

We offer various marketing initiatives such as new menu events, birthday events, big sports events, and quarterly promotions. Through these, we do our best to increase franchise profits and improve awareness.

02
"Local marketing" tailored to each franchise's situation

When sales decline, we analyze the factors based on the franchise's sales data and supervising data. We actively support local marketing necessary for sales improvement and new customer acquisition.

03
"Special service" menu for group customers and birthday customers

For group customers visiting the store or tables celebrating birthdays, we provide a service menu where you can choose one free item from our shop-in-shop dessert brand Sweetholic's five premium cakes, iced yellow peach, or honey garlic fries.

Broadcasting Support System

Through 'FBS-TV', the world's first and unique brand-owned broadcasting system,
we develop and provide various cultural content
such as music videos, broadcast promotions, and promotional videos to customers.
In this way, we offer vivid enjoyment through various spectacles and participatory programs.

24-hour music video service

New menu launch events

Birthday celebration events
for customers

Interior Support System

We provide optimal store design support based on our rich experience
and know-how in directly designing and planning interiors.
Our designs enhance space efficiency with a sensibility
that aligns with trends in the food service market and customer needs.

01. Dispatch of Experts for Store Analysis

Interior and store development experts, as well as brand managers, conduct a preliminary analysis of the store and its surrounding environment to calculate the optimal setup cost and derive an optimized layout.

02. Optimal Blueprint Design

We propose layouts perfected with rich franchise experience and know-how to the store owner and provide a preliminary briefing of the design drawings to aid the store owner's understanding.

03. Systematic Supervision System

To realize trend-leading, sensible interiors, we ensure the store is completed through rigorous supervision processes from measurement, construction, completion, to store opening.

04. Dispatch of Experts for Store Analysis

To maintain a pleasant store environment after opening, we provide pre-training to ensure thorough understanding of the facility management manual necessary for store operation. We also actively support maintenance and management post-opening.

05. Follow-up System

We manage follow-up services through a feedback system with our interior partners and the headquarters supervision team. We also respond promptly to any issues that arise in the store.

06. Renewal System

Our specialized teams for interior design, construction, and maintenance analyze various issues every quarter and actively reflect rapidly changing trends and customer needs in renewals. As a result, Fun Beer King has been reborn with a stylish café-style interior.